Brand Guidelines

Official brand guidelines for SPEC CAPITAL. Use these standards to maintain consistent visual identity across all marketing materials and communications.

Logo Usage
Guidelines for proper logo application and spacing
Spec Capital LogoSPEC CAPITAL

Logo Color

Primary blue (#1e3a8a) on white or light backgrounds

Clear Space

Maintain minimum spacing equal to the logo height around all sides

Minimum Size

Logo should not be smaller than 40px in height for digital applications

Color Palette
Official brand colors with accessibility information

Primary Blue

#1e3a8a

oklch(0.35 0.12 264)

Logo, primary buttons, headings, links

WCAG AA compliant with white text

Primary Blue Hover

#2563eb

oklch(0.42 0.14 264)

Button hover states, interactive elements

Enhanced visibility on hover

Primary Blue Active

#1e40af

oklch(0.28 0.10 264)

Button active/pressed states

Darker for pressed feedback

Gradient Cyan

#22d3ee

oklch(0.80 0.15 195)

Gradient text, accent highlights

Used with blue gradient

Gold Accent

#fbbf24

oklch(0.75 0.15 85)

Secondary accents, highlights

Premium feel, use sparingly

Typography
Font families and usage guidelines

Headings

Font: System UI (sans-serif) | Weight: Bold (700)

H1-H6, major section titles

Body Text

Font: System UI (sans-serif) | Weight: Regular (400)

Paragraphs, descriptions, content

UI Elements

Font: System UI (sans-serif) | Weight: Medium (500-600)

Buttons, labels, navigation

Brand Tagline
Official company tagline for marketing materials

Built for Institutions.

Powered by Liquidity.

This tagline emphasizes our institutional focus and liquidity strength. Use consistently across all communications.

Download Assets
Brand assets for marketing and communications

For high-resolution logo files, brand templates, and additional marketing materials, please contact the marketing department.